The firm’s Intellectual Property, Internet and Digital Information Department advises clients operating in an environment in which content, technology, data and intangible assets constitute a central part of their business activity. The department provides legal advice and ongoing counsel to media companies, content websites, digital platforms, publishers, commercial companies, entrepreneurs, creators and rights holders on the full range of matters relating to the creation, use, protection, commercialization and enforcement of rights and assets in the digital environment.
With the joining of Zeev Liond & Co., the firm’s practice has expanded to include the fields of intellectual property and internet law. This practice is consistently included in leading quality rankings of prominent Israeli law firms. The team brings significant experience in copyright, trademarks, content agreements, licensing arrangements, online commercial activity, advising content bodies and websites, and complex litigation in these fields.
The department advises on transactions and engagements in the content and digital sectors, including the acquisition of websites and online businesses, licensing and content-use agreements, service agreements with technology and software providers, distribution and marketing agreements, copyright clearance, use of works and content, and legal risk management relating to digital activity.
The department has particular experience advising media organizations, news websites, publishing houses, content ventures and online platforms. Its advice is based on a practical understanding of the digital environment, the need for rapid response, and the close connection between copyright, content use, business models, advertising, data and technology.
The department also handles emerging legal issues relating to artificial intelligence, complex content-licensing agreements in the AI space, digital archives, and the legal and commercial relationships among rights holders, content organizations, users and technology platforms.
In the digital field, the department also advises clients on terms of use, privacy policies and information security, online advertising and marketing activity, commercial electronic messages, consumer protection law and additional relevant regulatory matters.
Alongside its ongoing advisory work, the department has significant litigation experience in proceedings involving copyright, unauthorized use of content, trademarks, commercial torts, and class actions in the fields of digital activity and consumer protection.
Notable Cases:
- CC (Central) 45063-12-12 Erez Argi v. Zion Ozari et al. — ownership of copyright in a photographic work
- CC 3731-04-12 Noa Lavi v. Haaretz Newspaper Publishing Ltd. — fair use in publishing a screenshot from an online video
- CC (Rehovot) 22529-8-19 Dror Sadan v. Matan Hodorov, News 10 and Reshet 13 — territorial jurisdiction in claims against television channels that also operate online
- CC 2696-20-29 Haaretz Newspaper Publishing Ltd. v. Rotter.net Ltd. et al. — liability of an online users’ forum for contributory and indirect infringement of the rights of making available to the public and reproduction
- CC 2365-10-19 Jason Donelly v. Haaretz Newspaper Publishing Ltd. — fair use of a paparazzi photograph for journalistic reporting
